I’m allowed to talk about the metrics and results mentioned below, but I kindly ask you to be responsible in their use and not post them anywhere outside this document.
In the UX/UI Design bootcamp they proposed a series of themes and among all of them we chose Tourism. Using the How might we… (HMW) technique, we proposed challenges on this subject and after converging our final challenge was: How could we improve the experience of traveling in a group?
We plan is the app that combines organization, fun and collaboration designed by me and my project partners, from conception to execution. The objective of the project was to design all the screens of an app whose origin was the Tourism theme, following the structures and considerations of conventional applications.
To experience the entire process of creating a digital product. Thinking of improving the lives of the people who are going to use the proposal without losing focus on business objectives and with a high component of innovation!
Through a first batch of in-depth interviews with the aim of learning about the experiences of our target when traveling in a group, as well as desk research to properly understand the study scenario and define and guide the following phases of the project. We were able to develop our user persona based on all that data collected in the research.
From our in-depth interviews we obtained four insights:
<aside> 👉🏽 Insights